Unveiling the Magic of Networking: Identifying Your Purpose and Your Targets

“I´m always looking for people who do a better job that I can”

- T. Boone Pickens

In the vast realm of networking, the ability to identify your targets is like wielding a magic wand that opens doors to opportunities and connections. It is the foundation upon which successful networking strategies are built.

In the next story let´s explore the keys to focus on the importance of identifying your targets in networking endeavors:

1. Identify your Purpose: Understand Your Goals

Before selecting targets, clarify in your mind exactly what you want. Be specific. Do you want to find someone who can help get your kid into Harvard, do you want to hire a wedding videographer who also takes still, black and white photographs or do you want to learn how to start an organic garden with drip irrigation? When you are not completely clear about your purpose, you can´t explain what you want to others.

When you fail to request what you seek:

• You risk getting less than you want.
• Lack of clarity opens the door for misunderstandings.
• If your request is misunderstood, you will probably be disappointed with the results and
• You will still be obligated to return you contact´s favor

Before embarking on any networking journey, it is crucial to have a clear understanding of your goals. Identifying your targets involves defining the specific objectives you want to achieve through networking. Are you seeking potential clients, mentors, collaborators, or industry influencers? By clarifying your goals, you can streamline your efforts and direct your energy towards the right connections.

2. Identifying People: Narrow Down Your Target Audience:

Once you have identified your goals, it’s time to narrow down your target audience. Rather than attempting to connect with everyone, focus on identifying the individuals or groups that align with your objectives. Consider factors such as industry, profession, interests, and demographics. This targeted approach allows you to allocate your resources effectively and engage with people who are more likely to offer meaningful connections and opportunities.

Before you begin to network:

• Identify individuals you want to meet.
• Research your targets
• Have a marketable expertise.

Targets that you identify may be beyond your reach. Trying to contact them directly is usually impossible so investigate whether you can reach them through intermediaries.

3. Research and Preparation:

Networking is not a game of chance; it requires diligent research and preparation. Before attending events or reaching out to potential targets, take the time to gather information about them. Explore their professional background, recent accomplishments, and areas of interest. This knowledge will help you initiate conversations with confidence, demonstrate genuine interest, and find common ground for meaningful connections. Remember, effective networking is a two-way street, and your preparation will make you stand out from the crowd.

4. Leverage Online Platforms:

In today’s digital age, online platforms provide a wealth of opportunities for networking. Social media platforms like LinkedIn, Twitter, and industry-specific forums offer access to a vast network of professionals and thought leaders. Utilize these platforms to connect with your target audience, share valuable insights, and engage in conversations. Additionally, consider joining relevant online communities and attending webinars or virtual conferences. These virtual spaces offer convenient and accessible avenues for expanding your network and connecting with like-minded individuals.

5. Nurture Relationships:

Networking is not just about making initial connections; it’s about building lasting relationships. Once you identify your targets and establish connections, invest time and effort in nurturing these relationships. Follow up with personalized messages, help when it´s possible, and engage in meaningful conversations. Remember, the true magic of networking lies in the cultivation of genuine connections that can support your professional growth and open doors to future opportunities.

In conclusion, identifying your targets in networking is the crucial first step towards building a strong and meaningful network. By clarifying your goals, narrowing down your target audience, conducting research, leveraging online platforms, and nurturing relationships, you will unlock the magic of networking. Embrace the power of connection, and let it propel you towards new horizons of success in your personal and professional endeavors. Remember, the magic is within your reach — go forth and network with purpose!

Jill Lublin — Short Bio

(Pronounced Loob-Lynn)

Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed…Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. Jill also leads an intentional kindness community. Visit publicitycrashcourse.com/freegift and jilllublin.com